The name Hacker-Pschorr dates back to the marriage of Theresia Hacker and Joseph Pschorr. Under the couple’s leadership, Hacker-Pschorr advanced to become Munich’s leading major brewery in the 18th century. Doing business in a sustainable and environmental manner combined with courage and innovation, that is "the heaven of the Bavarians", a Hacker-Pschorr tradition since 1417. Hacker-Pschorr stands for a Munich brew tradition crafted over centuries, and acclaimed far beyond the borders of Bavaria throughout the entire world. The high-quality beers the brewery produces are all brewed in accordance with the Bavarian Purity Law and contain only water, malt and hops.